From Peter King’s Football Morning In America:

When Brady finally talked to the Buc braintrust on Wednesday—Licht first, then Arians, in a call that lasted longer than an hour—the strongest impression he left with them had a Belichickian tone.

However long he stays in Tampa Bay—two years, three years or more—Brady wants to help the organization push one common goal. “The standard,” he called it. Brady wants to help Arians reinforce his standard of excellence in Tampa. At times during the call, it almost felt like Brady was recruiting them, not the other way around.

If Brady can make the Bucs buy into the “Standard” , winning will follow. 

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