Fans and brokers who believed James would return to Cleveland, and locked in on their floor seats and center court seats that the Cavaliers made them agree to pay for the next three seasons, immediately saw their investment plummet.
The Cavaliers made everyone with floor seats sign deals this February that would lock them in for the next three seasons.
— Darren Rovell (@darrenrovell) July 2, 2018
Meanwhile in Los Angeles prices skyrocketed on season tickets. This is called the LeBron effect. Dan Gilbert must have known LeBron was leaving.
In 20 minutes, the lowest Lakers season tickets being sold on StubHub went from $3,499 apiece to $5,800 apiece. pic.twitter.com/DtrUngjNnw
— Darren Rovell (@darrenrovell) July 2, 2018