The survey, conducted by Morning Consult, also found that nearly one-in-four(24%) American adults say they would place a bet on the NFL if it was legal in their state.
As legal sports betting continues to expand, fan engagement with NFL games will see an impact:
39 percent of avid NFL fans plan to place a bet on the NFL this season.
75 percent of NFL bettors say they are more likely to watch a game they bet on.
28 percent are more likely to attend a game they have bet on.
51 percent are more likely to watch pregame shows and commentary.
63 percent are more likely to gather with friends or family to watch a game
“Sports betting clearly impacts fans’ enthusiasm for engaging with the NFL. As the legal market grows, it is imperative for gaming and adjacent industries to focus on implementing and promoting legal sports betting responsibly to protect consumers and ensure the viability of legal markets to the continued detriment of illegal operators,”Miller added.
Among NFL fans, the New England Patriots are the favorite to win the Super Bowl (23 percent), followed by the Kansas City Chiefs (8 percent), Dallas Cowboys (7 percent) and New Orleans Saints (6 percent).
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