Steve Ballmer Says Clippers Would Consider Changing Their Name

And Ballmer would not rule out changing the logo — and the colors, and perhaps even the nickname itself — when the Clippers move into the new arena.

“We have a once-in-a-lifetime chance to really step our identity up another level,” he said. “I don’t anticipate making a change, but we have a once-in-a-lifetime opportunity, and that is the kind of thing you somehow do in consultation with your fans.”