If you’ve ever watched your favorite team play at a sports stadium, this thought may have crossed your mind: why is there so much brand advertising everywhere? It’s not by accident that the world’s leading companies share advertising space during big sporting events. It’s how the world’s most recognizable brands such as Coca-Cola, Nascar and Gilette grew into the giants they are now.
Large stadiums are the perfect platform for promotions. They don’t just present a stage for the most exhilarating moments in sports. They also offer an endless wave of fans and broadcasting opportunities. People are there for the players but they’re also expecting to see the greatest brands on display. Check out the top trends for banners, posters and beyond to leverage stadium branding for your enterprise.
Field Marketing
The most eye-catching area for promotions and branding is the field itself. Watch a football match. Whether you’re in the stadium or at home, you won’t be able to resist staring at the promotional posters on the sidelines. They capture attention even if the brands don’t interest you one bit.
Large, vibrant posters and arena banners are the best medium for field advertisements. You’re free to display anything from your brand logo to product images on the posters. The banners are great for showing off campaigns and slogans to cheer on fans. They’re both inexpensive, take up target spots and get noticed even among the most outstanding stadium visuals.
Stadium Branding
There are few things more intense than a hectic crowd of screaming and whistling fans inside a stadium. The crowd is near their biggest dream, watching their favorite players scoring goals in the arena. It’s also a dream setting for marketing. Businessmen and sponsors bring it all to life and show off their successful endeavours with superlative promotions.
Stadium branding reaches thousands to millions of receptive people that are exposed to any brand visible during the event. Attractive content that suits the wild atmosphere will wow your guests and make a lifelong impression.
Motion Ads On Screens
The most eye-catching areas need the best ad content. From short and sharp texts to sophisticated video graphics, your ads need to captivate new buyers. Think about hanging your brand high in the air and displaying it through large LCD screens. The whole stadium will be spiced up with shining promotions. Showcase your message on screens hanging from above to entice the audience with exciting motion graphics and beyond.
Players scoring their best game yet and a crazy wave of yelling sports fans create an atmosphere unlike any other. It gives brands the best opportunity to get creative with their ad content and win as many customers as possible during game season.
Promotional Cupholders
At first sight, you may think that arena advertising is all about large banners, posters and graphics shown via huge screens. That’s true but there are also tiny details that are way catchier than marketing that simply takes up a large space.
Fans never celebrate an event without snacks and drinks. And it’s a good reason to target them with small yet appealing details associated with their team. Prints of your logo alongside the team’s make for classic cup holders which become beloved memorabilia. Making small promotional booklets and leaving them on the seats is another way to get engagement while people idle during half-time. They’ll look through the content out of curiosity and make note of your products and services for the future.
Loud Stairways
As we talk about advertising for specific areas, we also need to consider the stairways. Stairways are important because they lead every single fan into the stadium. Why not make it fun and impressionable by printing 3D graphics to start off their journey.
Stairways can be decorated with adhesives of your business logos along with major players, previous game highlights and so on. You can even get carpets with marketing content and roll them out on the stairs. Visitors stepping onto the stairs will note the message and ambiance created for the momentous occasion. Any brand that takes advantage of this idea will win favor and create unforgettable memories. Who knows how many mind-blowing replays are awaiting the audience inside the luxurious arena? Being a part of that space is a once-in-a-lifetime opportunity for many. Make your mark there and you won’t be disappointed with the results.
Successful arena marketing makes an HD imprint of that special time and place. . Create an impressive message to lead people into the stadium lights and you’ll be unstoppable.
Minimize Colors
Sports stadiums are already so full of lights, smells and noises that any extra patterns can tire people and overwhelm their attention. Stick to simple colors and minimal flash if you want to give them a moment of relief.
Fewer gimmicks work well and make your message more appealing. Attractive graphics that are easy on the eyes will deliver the message easily and more effectively.
Show a Clear Message
Can you deliver your message using fewer words? It isn’t that easy but it’s a good strategy. Keep your message short and sharp using fewer words. When you create the content, think about the key points that will satisfy your buyers. Make sure they understand who you are, what you offer and how they can contact you. When everything is competing for attention, less is more.
Stay Unique
Think about fresh content and unique ways to show your advertisements. A catchy message and the ad design attract buyers by standing out. Viewers will appreciate your advertising style and consider using your services if you find a distinct way to present your brand. You can start by being useful.
Wayfinding signs are must-have displays for enormous stadiums. This is a practical way to associate your name with reliability. Display directional signs with your logo’s design and wayfinding arrows to guide people along. Kill two birds with one stone. Show off your trademark and help people find their way.
Regulations are crucial with crowds. While we’re at it, COVID vaccination in the sports world is still making headlines and the topic is a huge point of debate. Clear things up by providing informative and instructional posters with your brand’s logo. Displays about keeping a social distance, showing vaccination cards and practicing good hygiene are more important than ever in stadiums. Many will appreciate your support with the matter.
With all of the tips and tricks that you now have at your disposal, you can make your brand shine bright in the stadium. Choose target areas for advertising, get original in creating your content, be helpful and stay clear with your message. This is your chance to impress large audiences, become a part of their lifelong memories and win lifetime customers.
