Via Variety:

Kansas City Chiefs quarterback and Super Bowl Most Valuable Player Patrick Mahomes bumped the 42-year-old Brady from the top spot this past season, cementing his status as the face of football, Sportico has learned.

Brady, a six-time Super Bowl champion with the New England Patriots who joined the Tampa Bay Buccaneers as a free agent, is second on the NFL Players’ Association’s official list of top-selling players from March of last year through February. He has made a record 18 straight appearances in the top three since the NFLPA introduced the list in 2014.

The list includes sales of all officially licensed player-identified merchandise, including jerseys, trading cards, wall decals, T-shirt and bobbleheads. NFLPA licensees generated their sixth consecutive year of record sales, topping $1.9 billion.

The list includes merchandise sold from online and traditional outlets, including Nike – the NFL’s official jersey supplier — and Fanatics.