Via The Athletic:
“Just a bad fit, and I think worse than a bad fit, we moved too quickly,” the ex-ESPN employee said in a lengthy interview with The Athletic. Smith and Hill debuted their edition of “SportsCenter,” called “SC6” (or “The Six”), on Feb. 6, 2017, and it would last just 13 months.
“We should have spent way more time in the lab how we were going to merge these two brands if that was, in fact, the goal, to make ‘SportsCenter’ more like ‘His and Hers,’” he said. “If that is what we were going to do, we should have spent more time working on that.”
“The Friday before the Super Bowl in February 2017 — the Super Bowl between the Patriots and Falcons — was a quote, unquote traditional ‘SportsCenter.’ On Monday, it is a talk show. Like, I can say this: Who did we think we were?” he said. “‘SportsCenter’ is too iconic a brand and is too ingrained in our culture for it to go from selling hamburgers on Friday to pizza on Monday, even if it was really good pizza.”
ESPN is still trying to figure out how to grow when no one wants cable anymore.
You pay for ESPN, and now they want you to also pay for ESPN +
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