Don’t but it. Content drives all ratings. FOX News is up last three years exclusively on cable The NBA has an Eastern Conference content problem. 25 of top 30 stars are out West. (So are most top owners and GMs). Espn & TNT can’t overcome lousy ratings in early window
— Colin Cowherd (@ColinCowherd) November 28, 2019
Mark Cuban and Colin Cowherd Have a Healthy Debate About the NBA’s Ratings
