Oklahoma quarterback and Oakland A’s first-round draft pick, Kyler Murray, just launched his Heisman campaign.  He went full Bo Jackson to do so.

Murray recreated an iconic Jackson photo, flexing while holding a bat and wearing shoulder pads.  He also launched a new website KylerKnows.com.

It seems like a lot of work for a guy who probably isn’t going to win the Heisman Trophy.  As long as Alabama’s Tua Tagovailoa takes the field and continues to perform and an insanely high level, Murray can only hope to finish second.

Although a strong smoke and mirrors campaign off of the field might help him pick up a few votes.  As good as Tua is, he didn’t get drafted by a Major League Baseball team.