Repole told Fox Business:
“I lost a dear friend. I lost a brother with Kobe and BodyArmor lost a founding father. Kobe Bryant’s fingerprints are all over the BodyArmor brand. The brand wouldn’t be in the position it’s in if Kobe wasn’t a believer back in 2012 and 2013.”
“For me, this has always been a journey, the last seven or eight years, with Kobe, and now I feel like this is a journey for Kobe,” Repole added. “To me, BodyArmor really is his business legacy. Kobe saw in BodyArmor, when we were under $5 million in sales, what nobody else saw.”
By 2018, Kobe’s stake was reportedly worth $200 million after Repole made a deal with Coca-Cola, valuing his company at $2 billion.
Along with investing in the company, Bryant was also part of the company’s board of directors, served as one of its most prominent brand ambassadors, and gave creative input on the brand’s advertising.
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