Corona has partnered with basketball commentator Kenny “The Jet” Smith of Turner Sports and CBS Sports as its newest Corona Hotline Operator – extending the popular campaign from football into basketball.
From March 1 through April 6, fans can call Kenny at 1-844-9-CORONA to be transported into game mode for a chance to win a $500 StubHub digital code, receive an offer from Drizly for $5-off delivery in select states or learn more about Corona’s support of the V Foundation.
“As a basketball commentator and passionate fan of the game, I’m excited to take the reins of the Corona Hotline,” said Smith. “I know how much fun Tony Romo has had with it during football season, and now he’s passing the phone to me for hoops. I’m looking forward to kicking back at Bracket Beach and I’m ready to help fans stay calm throughout all the thrilling action this March and April, when the sport is at its craziest!”
Beginning March 1, Smith will take center stage in Corona’s “Find Your Bracket Beach” campaign – a complete 360-marketing effort – including TV advertising, retail programming, and social/digital promotion, all centered around the Corona Hotline.
“Corona is thrilled to be extending our fan-favorite hotline promotion to this year’s “Find Your Bracket Beach” campaign,” said Ann Legan, Vice President of Brand Marketing, Corona. “Kenny’s outgoing personality coupled with his vast understanding of basketball make him the perfect person to man the Corona Hotline at Bracket Beach. We can’t wait for fans to interact with Kenny throughout the many nail-biting moments that will ensue in the coming weeks.”
Originally launched in 2017, the Corona Hotline began in football and most recently featured former Dallas Cowboys quarterback and CBS Sports commentator Tony Romo for two football seasons before extending into basketball with Smith.
Flip the Pages to see the new spots:
