Via The Athletic:
“One thing is clear is that Montana appears serious about the industry. He has made direct cannabis industry investments in the past. Last January, he was part of a $75 million Series A investment round in San Jose, Calif.-based Caliva, a cannabis operation seeking to expand its farm, retail and distribution operations for its branded products. Shawn ‘Jay-Z’ Carter is the company’s brand strategist.”
If anyone can help get cannabis into the NFL it’s these two. Montana has firsthand knowledge of what players go through and how cannabis can help.
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