Nike sales jumped by 31 percent after debuting quarterback turned activist Colin Kaepernick as a new company spokesman
According to data from Edison Trends, online sales of Nike products jumped 31 percent between the Sunday before and the Tuesday after Labor Day, nearly double last year’s 17 percent increase over the same time period. Kaepernick is part of Nike’s 30th anniversary of its “Just Do It” tagline
The latest to throw support Colin’s way is actor Jim Carrey. Jim went on Real time with Bill Maher, and offered up this in support of Nike and Colin.
Hiring Kaepernick as a spokesman had way more upside than downside risk for Nike, and as you can see, it’s just getting started. I personally still want to see Colin make his way back to the NFL. Unfortunately that will probably never happen.