On February 25th, 1987, Jones purchased the Cowboys from H.R. “Bum” Bright for $140 million. 

Soon after the purchase, he fired longtime coach Tom Landry, to that point the only coach in the team’s history, in favor of his old teammate at Arkansas, Jimmy Johnson. 

The rest is history. Now the team is one of the most valuable sports franchises in the world. 

Now it seems Jerry would never sell his stake. Jones continued to back up his claims, saying he would “rather have the Cowboys than $10 billion.” ​​

He then called the Cowboys a “long-term investment and my immediate family,” showing the extent of his relationship with the organization her purchased nearly 30 years ago.

Via Bloomberg: 

How much would you accept to sell the Cowboys? 

JJ: If I had to sell the team tomorrow I wouldn’t accept anything less than $10 billion. But, I don’t want to imply that I would take $10 billion for them. The Cowboys are just not for sale. They’re a long-term asset and my immediate family — which has been a part of making them what they are today– they’ll own the Cowboys long after I’m gone.

So, would you say the Cowboys are worth $10 billion?

JJ: I don’t say $10 billion just to say a ridiculous number. I just think you really have to go on what people would pay. I don’t want to say at least $10 billion but I certainly think you can justify a $10 billion value, but economically I’d rather have the Cowboys than the $10 billion.

The Bloomberg Billionaires Index conservatively values the team at $4 billion. Jerry clearly wants future generations of Jones’ to bungle the Cowboys chances at winning another superbowl. 

You figure eventually they’ll find a way to win again. 

Somehow.