Last August, JAY-Z and Roc Nation announced a partnership with the NFL for Hov and company to spearhead a new music and social justice campaign for the league.
The deal received some backlash over his decision to do it without Colin Kaepernick’s involvement, as it was believed the former 49ers quarterback was being blackballed by the NFL for his past protests against police brutality and racism.
At a press conference for the announcement, Jay praised Kaepernick for his way of protesting, but said the new deal would allow a different approach to the issue.
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“That’s his version of an action item, this is our version of an action item,” he explained. “We all do different things. We all work differently for the same results. I don’t knock what he’s doing, and hopefully he doesn’t knock what I’m doing.”
Critics suggested the rapper’s NFL deal was the equivalent to selling out by putting his financial interests over social injustices.
On Jay Electronica’s “Flux Capacitor” off his recently released debut album, A Written Testimony, JAY-Z addresses these claims.
Flip the Page to see the verse:
