Jason Whitlock Rumored to be Starting His Own Direct to Consumer Business

Via NY Post:

Whitlock, 53, is believed to be looking into starting his own direct-to-consumer business, according to sources.

The recent model that mostly sidesteps traditional media has been successful for Bill Simmons, Dave Portnoy and Joe Rogan, among others.

We’ll see how this works out for Whitlock.  It’s a really tough business.

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