“The Horseshoe remains our most iconic and timeless mark, worn by some of the greatest players in NFL history and loved by some of football’s greatest fans, Colts Nation,” said Carlie Irsay-Gordon, Colts vice chair & owner. “These new logos – particularly our new Indiana logo – honor our rich history, cement our real and lasting connection to Indiana and embrace the exciting future that lies ahead.”

Take a closer look: 

These type of changes are about one thing.  

Selling more merch. 

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