Doug Flutie is still amazed by this, his name and likeness on a cereal box still mattering to anyone.
Flutie Flakes seemed like a novelty in 1998.
Maybe, he thought, they’d sell a few thousand boxes.
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Instead, they sold 2.3 million.
Now, 20 years later, Flutie Flakes are making a comeback to once again try to raise money for the Doug Flutie Jr. Foundation for Autism.
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