Allen Iverson turns 45 today. Ten years from today, on his 55th birthday, he receives a $32 million trust fund as part of the lifetime Reebok deal he signed in 2001. pic.twitter.com/ptbZTOYEsN
— Darren Rovell (@darrenrovell) June 7, 2020
AI was pound for pound one of the greatest to ever lace em up:
Back in 2018, Reebok Chief Executive Officer Matt O’Toole tried to justify the company still paying Iverson so much money.
“He’s an iconic personality,” O’Toole told Bloomberg. “Let’s get on a plane to Shanghai together. You bring Allen Iverson into a market like that. I’ll stand firmly that he has a big place in basketball and sports history.
“He has a place in our heritage, and there is a group of consumers who want to connect to that,” O’Toole continued. “He’s relevant for a lot of our consumers.”
Iverson is still a game changer.
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