Minor League Baseball launched the “Copa de la Diversión,” or “Fun Cup,” a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities.

Based on the successful launch of its national “It’s Fun to Be a Fan” (and corresponding Spanish-language “Es Divertido Ser Un Fan”) marketing campaign in 2017, participating teams will bolster their marketing and customer service efforts this season to create a culturally-relevant gameday experience through music, concessions and promotions.

To distinctively launch this new initiative, and visually celebrate the diversity that defines MiLB communities nationwide, MiLB and each participating team will create culturally-relevant on-field personas that honor the local U.S. Hispanic/Latino communities. The “Copa de la Diversión” team identities will be unveiled on March 20. Last season, three MiLB teams adopted new alternate on-field monikers to reflect their unique and diverse fan bases: Charlotte Knights (to “Caballeros,” its Spanish-language equivalent), Las Vegas 51 (to Reyes de Plata, or “Silver Kings,” a nod to the city’s mining heritage), and Visalia Rawhide (to “Toros,” in honor of the region’s dairy industry). After the conclusion of the season, each participating team will auction its “Copa de la Diversión”-branded game-used caps and jerseys and donate the proceeds to a U.S. Hispanic/Latino-focused organization in its community.  

Anything to bring fans out to the park. Minor league baseball is really a slice of Americana.