Two proud, local Minnesota products will team up Monday Night in Seattle when Minnesota-based Caribou Coffee and Minnesota Vikings All-Pro receiver Adam Thielen unveil a pair of coffee-inspired custom cleats designed to support a cause that’s important to both the brand and superstar player.
Beginning today through Dec. 31, Caribou is partnering with Thielen and his foundation, the Thielen Foundation to giveback 19 percent of proceeds from the purchases of Vikings Blend to support and expand on the Thielen Foundation’s current partnership with the behavioral health program at University of Minnesota Masonic Children’s Hospital. Purchases can be made at Caribou Coffee locations in Minnesota or at CaribouCoffee.com.
The custom pair of cleats will feature distinctive nods to Thielen’s and the coffee maker’s home state. The shoes will not only include the unmistakable Caribou antlers, but also the brand’s “Life is Short, Stay Awake for It” motto.
In addition, the heel depicts an outline of the state with the phrase “MN Made.” The cleats were created by renowned artist Mache, who has designed all of Thielen’s themed pairs this season including last week’s nod to Minnesota State and the hit TV show, “Coach,” a tribute to the comedy, “The Waterboy” and the classic hockey movie, “Mighty Ducks.””
The partnership with the star wideout aligns neatly with Caribou’s current efforts to give back. Caribou Coffee Cares, which launched this fall, has been donating a percentage of every Vikings Blend bag and box of k-cups sold online and at Minnesota Caribou locations this season to University of Minnesota Masonic Children’s Hospital.
Caribou Coffee is also the Official Coffee of the Minnesota Vikings.
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