It’s no secret the folks in Boston and the surrounding New England area aren’t fans of NFL commissioner Roger Goodell.  Not after the deflategate fiasco a couple of years ago.

So it makes sense for businesses in the area to exploit that fact.  That’s just what a Boston area Petco did with a Roger Goodell themed PetSmart billboard.

Via Daily Snark:

That’s a pretty good advertising strategy by Petco.  Patriots fans who shop at PetSmart might really have to consider switching.  Not because Goodell shops there, but to reward Petco for their creativity.

https://www.youtube.com/watch?v=nF_pieday30