Via The Athletic:
Later that day, Roethlisberger arrived at Any Given Sundae. He didn’t show up to get a milkshake. Instead, he started purchasing droves of $50 gift cards and didn’t stop until he had spent many thousands of dollars.
Roethlisberger didn’t bring a camera crew. In fact, he made it quite clear to Smith that he wasn’t interested in any publicity. He just wanted to do the right thing.
“It was a very, very significant amount,” Smith said. “He deserves attention for what he did, honestly. Especially at that time, we didn’t even know if our business was going to be open the next day, or if we were going to have to shut down like other businesses. I can’t begin to tell you what an incredible relief it’s been for all of us. To say that it helped us would be a huge understatement. What it did was give us a really big cushion, a big relief. We are now under the belief that we’re going to be just fine financially whenever this all ends, whenever that is.”
Big Ben might not have wanted any attention, but helping out local businesses the way he has is certainly worthy of the attention.
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