The Atlanta Falcons will sell the $5 craft beers at their regular-season games,  starting Sept. 16 against the Panthers, and any home playoff games. 

The craft beer price, along with all other concession prices, will remain the same next February when Atlanta hosts Super Bowl LIII at Mercedes-Benz Stadium, despite the traditionally elevated concession prices at Super Bowls.

The Falcons aren’t saying who is making the beer, but it’s produced in small batches locally and costs $5 for 12 ounces and $7 for 20 ounces, the lowest price for a craft beer offering in the four major North American sports.

After a successful trial run in 2017, the Falcons are doubling down on lower concession prices for fans who attend events at Mercedes-Benz Stadium.

According to a release on the venue’s official Twitter account, prices for six items will drop another dollar for this season’s Falcons and United games.

Other NFL teams should take note. Better prices means more sales, which in turn, leads to more sales. RISE UP!